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This Curl Therapy kit for JCPenney was created to provide everything one might need to nourish and hydrate waves, curls and coils, including products, an educational tip card, and satin sleep cap. The illustrated curl pattern motif repeats on the tip card included within the box, and the above how-to video.

(How-To Video: Art Direction, Graphics, and Storyboard by me; Directed and Executed by Bridget Kirby; Edited by Travis Kraupp)

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Spring JCPenney Kits

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JCPenney Holiday 2022 Campaign