I created this unique structure to allow the illustrations on the back panel to sing from the front view, and from the back view.
The back panel included tips from stylists on how to best use these combinations of products.

My illustrations were used on a variety of in-store POPs and merchandising displays. One of the Paul Mitchell Schools company cars was even wrapped in an all-over print!

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Paul Mitchell Holiday 2023

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Illustrated Icons for Paul Mitchell Clean Beauty