Bright Moments
CELEBRATING THE STRANDS THAT CONNECT US

Eye-catching, colorful gift sets on shelf. This aesthetic remains modern and unique while paying homage to the rich history of Paul Mitchell. The timeline of who JPMS is as a company was electrified across all these gift sets.

These scenes from Paul Mitchell’s company history were illustrated by hand; the continuous line that travels across the front, side and back panel help the story evolve in a dazzling way. When the kits are lined up, the illustrations connect across the entire shelf.

I illustrated and created over 50 unique kits for the Domestic and International markets.

That’s my voice you hear! I was honored to continue my work on the launch video through voice overs. I contributed to the conceptual and storyboarding stages of the photo and video shoot, and I was on set working with the team to execute our vision.

I was also able to illustrate a custom version of our bestselling tool with simulated, iridescent features to complement the neon light motif across the boxes.

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Illustrated Paul Mitchell "Better Together" Campaign